Aneeth Arora was born in 1982 in Udaipur. She graduated from NIFT Mumbai in 2004 and took an MA in knitwear at NID Ahmedabad in 2007. She founded Péro in 2009, at twenty-seven.

The Practice

Péro (Marwari for wear) operates through a decentralised craft network of approximately fifteen hundred craftspeople across Rajasthan, Uttar Pradesh, Maharashtra, West Bengal, Kashmir, and Tamil Nadu. Hand-loom weaving, block printing, ikat, khadi spinning, and traditional embroidery (chikankari, kantha, mirror-work) are produced in the regions that historically specialised in them.

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I am not against industry. I am for the village. — Aneeth Arora

The Silhouette

Péro’s vocabulary — layered mid-length dresses, gathered tunics, dhoti pants, striped cotton shirts, and cross-culturally referenced prints combining Rajasthani block-print with Breton stripe — is deliberately small-scale, slow-fashion, and un-seasonal. The brand refuses to participate in conventional fashion-week cycles; it shows as installations at the beginning of each year.

Arora was awarded Vogue India Designer of the Year in 2013 and Forbes 30 Under 30 Asia in 2017. Péro remains privately held and family-operated.